About Penny

Oh hey! I’m Penny Royal, a Nelson-based Graphic Designer, Surface Pattern Designer and Illustrator but I prefer the term “Creative”. It’s easier to fit onto a business card.

We’ve all had jobs in life that we knew were the wrong fit. I’ve explored everything from Deep Sea Fishing to Waitressing, but my soul needed to create. So, in my 30s and as a Mum of two, I finally listened to that inner cry and completed a Bachelor of Arts and Media degree at NMIT, graduating in 2018. Now I get to follow my passion every day and I’m living my best life.

If you’re looking for someone to tackle your graphic design work, I’d love to help you out. I’m ready to take on creative projects and have a special passion for creating layouts and advertising material for events, products, designs and branding. 

When it comes to Surface Pattern Design, many of my designs are available through the US site Spoonflower but I license my prints too. This started for me as a very addictive hobby many years ago and continues to be a large part of my business. It’s a real thrill when people send me photos of their products using my designs. 

Illustration projects are good fun too. I usually use a black pen outline and either add patterning or watercolour to it.

The illustrations often become art prints but sometimes end up being worked into the graphic design or surface pattern work too. I’ll change up my own themes depending on inspiration and mood; drawing animals, plants, people and even vehicles but if you have a particular project in mind, I’d love to hear from you.


Artist Profile Feature Blog Post on Doodlewear


Getting to know: New Zealand Artist Penny Royal


Located in Nelson, Stoke is home to Penny Royal, an artist with a range of creative skills, from graphic design to illustration to surface pattern design.

Penny’s art focuses on nature where she is particularly drawn to New Zealand native flowers and birds.

Recently we caught up with Penny and she was kind enough to answer a few questions about her life and art…. continue reading

These are only avaliable for pre-order this year, so you will need to place an order asap and then I will send them out end of November.

They are also only avaliable for delivery to NZ addresses. But to make up for this I am giving you free shipping anywhere in NZ (yes rural, I got you xx).

Pre-orders close Sunday 14th November 2021, so you will need to get in quick so you don't miss out!!


These are all printed in NZ and then packaged and sent out by me from Nelson, I will be sending them out end of November and you will recieve shipping notifications by email as well as regular updates.


Still not convinced... how about I let you in on a little secret...

Do you get super annoyed at the end of the year when you need to start putting things on your calendar for January but you haven't got your new calendar yet?? I know I do!!

Well I have added in a little surprise, there is two Januarys in my calendar... essentially making it a 13 month calendar... cause I love you and want to make your life easier xxx

Also you get another NZ Native bird to colour in!


Your welcome  😘 

Fun Facts

I am from:

I grew up in Golden Bay, currently living in sunny Nelson

Things I love:

Drawing, colours, stationery, getting my nails done, reading, going to movies, café catchups with the girls, shopping, dancing (badly) to live music

Other things I love that I don’t get to do very often:

Motorbike riding (I have my road bike licence & a classic motocross bike), horse riding (I had my own horse until I was 18)

I am afraid of:

Spiders and heights

My current artist crushes are:

Grotti Lotti AKA Casey Manson, Kathryn Del Barton, Ivan Konstantinovich Aivazovsky, Roy Lichtenstein

My alcoholic drink of choice:

Whiskey on the rocks

Favourite snack:

Proper Crisps – Onion with Green Chives

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