About Penny

Oh hey! I’m Penny Royal, a Nelson-based Graphic Designer, Surface Pattern Designer and Illustrator but I prefer the term “Creative”. It’s easier to fit onto a business card!

We’ve all had jobs in life that we knew were the wrong fit. I’ve explored everything from Deep Sea Fishing to Waitressing, but my soul needed to create. So, in my 30s and as a Mum of two, I finally listened to that inner cry and completed a Bachelor of Arts and Media degree at NMIT, graduating in 2018. Now I get to follow my passion every day and I’m living my best life.

If you’re looking for someone to tackle your graphic design work, I’d love to help you out. I’m ready to take on creative projects and have a special passion for creating layouts and advertising material for events, products, designs and branding. 

When it comes to Surface Pattern Design, many of my designs are available through the US site Spoonflower but I license my prints too. This started for me as a very addictive hobby many years ago and continues to be a large part of my business. It’s a real thrill when people send me photos of their products using my designs. 

Illustration is really the fun part of my day, whether I am creating a commissioned artwork for a client, or following my own inspirations, any day I get to draw and paint is a good day! I usually use a black pen outline and either add patterning or watercolour to it.

I have been loving creating products with my art on them, especially when I get to wear them, my t-shirts, hoodies, jandals and high top shoes have become my go-to items in my wardrobe. Everybody needs a pink floral pair of shoes right!?

I’ll change up my own themes depending on inspiration and mood; drawing animals, plants, people and even vehicles but if you have a particular project in mind, I’d love to hear from you.


about me, about penny royal design, press, penny royal design, new zealand artist, doodlewear, blog

Artist Profile Feature Blog Post on Doodlewear


Nelson Artist Penny Royal: Releasing Creativity and Colours


Meet Penny Royal, the vibrant Nelson artist who has been weaving magic with her art since her early childhood. With a passion for creativity, Penny has embarked on a remarkable journey. In this Creative Chats blog, we delve into Penny’s artistic world, her inspirations, and the colourful path she has travelled.…. continue reading

Fun Facts

I am from:

I grew up in Golden Bay, currently living in sunny Nelson, NZ

Things I love:

Drawing, colours, stationery, getting my nails done, reading, going to movies, café catchups with the girls, shopping, dancing (badly) to live music, knitting, playing catchball, fresh flowers, sitting in the sun, walking on deserted beaches, sunday morning pancake breakfasts with my kids

Other things I love that I don’t get to do very often:

Motorbike riding (I have my road bike licence & a classic motocross bike), horse riding (I had my own horse until I was 18)

I am afraid of:

Spiders and heights, and the sound of polystrene 🤢

My current artist crushes are:

Grotti Lotti AKA Casey Manson, Kathryn Del Barton, Ivan Konstantinovich Aivazovsky, Roy Lichtenstein

My drink of choice:

Kombucha, Ginger beer, almond milk hot chocolate

Favourite snack:

Proper Crisps, dark chocolate

Favourite takeaways:

Phad Thai and Turkish Iskender

Uncool guilty pleasures:

80’s rock ballads, science fiction books, anything star wars, Twilight movies marathon, Jupiter Ascending movie, crystals and oracle cards

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