Goatsbeard Craft Beer Brand Design.
Client Name: Personal Project
The Objective: In 2018 as part of my final year of study at NMIT I created craft beer brand identity called Goatsbeard. This included logo design, bottle labels, promotional posters, photography and a display for my graduation exhibition.
Date: 2018
Services/Other Credit: Logo, Brand Identity, Beer Label Design, A2 Promotional Poster
Click here to see a video of this project
Craft Beer Brand Design with Personality and Impact
The Goatsbeard craft beer brand design project allowed me to explore the unique world of craft brewing and branding. Craft beer is not just about great taste; it’s also about creating a memorable identity that stands out on crowded shelves. For Goatsbeard, I focused on developing a strong visual style that reflects the brand’s bold and adventurous spirit.
I designed the logo to feature a distinctive goat’s beard motif, symbolizing ruggedness and authenticity. This icon became the central element across all branding materials, including bottle labels, promotional posters, and merchandise. The earthy colour palette combined with hand-drawn typography adds a personal, artisanal feel that appeals to craft beer enthusiasts.
Throughout the project, I aimed to create a cohesive brand experience. From the initial concept sketches to the final digital designs, every step reinforced the brand’s story and values. The packaging design balances modern aesthetics with rustic charm, helping Goatsbeard connect with its target audience.
This project was part of my final year design exhibition, showcasing my ability to blend creativity with practical branding solutions. It highlights my skills in logo design, packaging, and promotional materials tailored specifically for the craft beer industry.
If you’re looking for a unique and impactful craft beer brand design, explore my portfolio or get in touch. I’d love to help bring your brand’s story to life with bold, memorable visuals.
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